Career Profile

I am a communications and outreach professional committed to using my 12 years’ experience for public service. My strengths lie in connecting with people’s stories; writing and editing; working with subject matter experts; planning and executing outreach events; creating and enhancing visual design; and strategizing engaging digital content on social media and the web.

Government & Nonprofit Professional Experience 

Development, Outreach, & Communications Specialist, USAID/Zambia, U.S. Embassy, Lusaka, Zambia, October 2017 to Present

  • In collaboration with the USAID/Zambia technical teams, Embassy Public Affairs Section, and other U.S. agencies, plan, publicize, and support daily events for marketing and public relations
  • Develop and maintain quarterly public relations materials, including media advisories, press releases, fact sheets, success stories, and other visual displays of USAID/Zambia’s activities, programs, and foreign aid objectives
  • Create content for daily publication on social media; I have increased USAID/Zambia Facebook and Twitter followers organically by 20% in first 5 months to current 41,700+ fans on Facebook and 6,000+ Twitter followers

Communications Specialist (Contract), NC Department of Information Technology, Raleigh, NC, August 2017 – October 2017

  • Wrote and edited daily content, including blogs, fact sheets, press releases, presentations, and Drupal website updates
  • Managed LinkedIn and Twitter social media for department public relations and live tweeting at events
  • Curated and crafted content for two email newsletters, disseminated via iContact, for the weekly “Tech News,” sent to 650 contacts list of DIT Staff and NC Agency CIOs, and monthly internal communications “Connections,” sent to 450 DIT Staff

Advisory Board Member, NC Chapter of U.S. National Committee of UN Women, Raleigh, NC, June 2017 to October 2017

Advocacy Trainer & Grassroots Organizer, RESULTS, January 2014 to October 2017

  • Founder/Leader, RESULTS Raleigh joint U.S. & Global Poverty group, launched 2015
  • Partnered with other community organizations, such as CARE, to address health and education policy issues
  • Promoted advocacy initiatives through community presentations and speeches, social media marketing, and Salsa Engage
  • Researched global and U.S. poverty issues, communicated policy with government, news media, advocacy groups, public
  • Traveled to Zambia to lead education and action meetings with citizens for self-empowerment, working with government, working with media, and working within the community to improve global health and other areas tied to poverty

Nonprofit Board Member, Society for Technical Communication (STC) Carolina Chapter, October 2013 to Present

  • Served in roles including Writing Judge, Secretary, Managing Editor of Carolina Communique, Director of Communications
  • Produce weekly announcements, via MailChimp, sent to 459 subscribers; utilize Buffer to strategize social media campaigns for Facebook, LinkedIn and Twitter; manage blog and all promotional efforts surrounding content
  • Attend scheduled board meetings, summarize planning notes, coordinate event planning details, contribute to budget plan

Communications & Marketing Consulting & Agency Experience

Independent Communications Specialist, August 2010 to present

  • Consulting with a variety of clientele in order to provide on-strategy, creative, detail-oriented work and understand scope of projects for customer satisfaction and successful product completion
  • Provide on-strategy, creative, detail-oriented work and understand scope of projects for clients
  • Write/strategize content, ensuring communications/digital content are optimized using Google Adwords
  • Wrote all content, designed site, and researched web copy in 2015 –
  • Marketing agency ghost writer for SEO/web content: marketing, medical, construction, retail & more
  • Editing and proofreading copy for authors, publications, companies, and educational organizations
  • Blogged for a fitness solutions company to create content for client-focused online copy
  • Advised communications firm on development of their social media strategy
  • Copywriter for SPIN event productions to revise and write an awards submission for an International award; proposal achieved placement in the Top 3
  • Designed, developed, and managed content for nonprofit Models for Charity’s marketing blog using WordPress from September 2012 to April 2013;
  • Grant writer partner with Stop Hunger Now, International Hunger Relief NGO – Jan – May 2014; Consulted with SMEs and research to write content in efforts to acquire hunger relief grant funds
  • Yelp: represent at community events as a Brand Ambassador; engage with users via social media to promote the brand – Sept 2012 to 2014; Write reviews, host/post/promote events as an Elite Reviewer via: consistently since 2010
  • Offline Media: Wrote and designed consumer-focused content, assessed product’s core messaging, and target audiences/personas; Conducted content audits of site, competitive research, and assisted with user interviews to further develop brand; consultant from Dec 2013 to February 2014
  • Triangle Downtowner Magazine contributing writer from 2011 to 2014

Digital Marketing Manager, Zift Solutions, September 2016 – December 2016

  • Managed and strategized all social media campaigns, including Facebook, Google+, Instagram, LinkedIn, and Twitter utilizing Buffer and Hootsuite
  • Wrote blogs and managed editorial calendar of blog content, press releases and design of an email newsletter
  • Maintained website using WordPress and other digital branding initiatives

SEO & Content Strategist, O3, June 2016 – August 2016

  • Collaborated with project managers and SEO/Marketing Team to create strategic quarterly timelines and monthly plans
  • Wrote strategic content for O3 and clients on a project by project basis
  • Provided assistance in writing strategic content for O3 and clients on a project by project basis
  • Execution of digital audits for social media, website content, google analytics, and technical SEO

Marketing and Technical Writer (Contract), Red Hat, Raleigh, NC, November 2015 to March 2016

  • Aided Marketing Operations team in communications pieces relative to the department
  • Composed weekly newsletter, promoting technical developments, and used html and Eloqua to deploy Marketing Operations communications to 375+ email recipients
  • Assessed success of email newsletter using metrics, such as unique opens, click-through rates, etc.
  • Wrote and edited content for team, including blogs, emails, documentation, and marketing initiatives
  • Collaborated with designers, researchers, product managers, product marketers, and engineers to serve a global content audience

Internal Communications Specialist (Contract), Lenovo, Morrisville, NC, May 2015 to Present

  • Supported HR and IT departments, as well as all aspects of global internal communications team
  • Assisted in design, edits, and writing of articles, blogs, emails, user guides, flyers, and more
  • Contributed to development of social media campaigns, event management, and marketing initiatives
  • Aided development of strategies to support employee infrastructure, as well as global tech clientele
  • Ensured that communications adhere to brand and style guidelines across all media forms
  • Worked with cross-functional teams to help plan and execute communications programs

Junior Content Strategist, Centerline Digital, Raleigh, NC, September 2014 to November 2014

  • Developed content for and participated in new client/project pitches, specifically nonprofits and IT
  • Developed plans and identified tactics to help clients achieve business goals
  • Collaborated with fellow strategists, members of accounts department, designers, and internal creative teams to drive a wide-range of strategies and solutions for prospective, new, and existing clients
  • Uncovered the business goals of current and potential clients through industry and market research; assessed what the competition is doing as well as audiences and personas
  • Worked closely with creative groups on the design and delivery of tactics, in order to ensure the final piece (whether website, survey, or presentation) was aligned with the intended business solution
  • Used the written word, charts, presentations, software, etc. to convey ideas and tactics
  • Completed various tasks to help facilitate client development and growth
  • Participated in regular team meetings and collaborative working sessions

Document Quality Assurance Coordinator (Contract), AICPA, Durham, NC, May 2014 to June 2014

  • Applied technical design and editing skills to confirm publications adhered to Institute’s guidelines
  • Collaborated with Content Management Team to revise accounting & finance course materials
  • Ensured error-free quality in print and online courses by referring to style guides to proof content
  • Assisted with review of eLearning courses and made suggestions for improvements where appropriate
  • Supported the Institute in all aspects of its work internally as needed

Intern, Triangle Downtowner Magazine, Raleigh, NC, May 2013 to December 2013

  • Interviewed people for stories and wrote articles such as Restaurant Profile: Zydeco, Nightlife: London Bridge Pub, Cover Story: Get on the Bus! Green Transportation, Charity Feature: Walk for Hope
  • Copy edited articles, proofed publication and suggested revisions
  • Assisted in monthly magazine distribution and marketing of publication
  • Developed comprehensive media list for ongoing use
  • Compiled calendar listings for events section of print magazine and online copy

Marketing and Sales Representative (Part-Time), Sylvan Learning Center, Cary, NC, April 2011 to July 2011

  • Responded to inquiries in admissions office telephonically and via email by determining potential client needs, describing how education program could meet needs, along with promoting & selling programs
  • Summarized data in reports to monitor communications progress

Paralegal Account Management Professional Experience

Paralegal, Podgorny Law, P.A., Research Triangle Park, NC, July 2011 to August 2013

  • Served as liaison between client and company for multiple accounts simultaneously
  • Managed cases, pleadings, filings and discovery preparation for case events, mediations, and trials
  • Attended, filmed and recorded minutes of depositions and mediations
  • Interpreted, consolidated, and synthesized medical data, documentation, and other evidence

Worker’s Compensation Paralegal, Oxner Thomas + Permar, Raleigh, NC, May 2009 to June 2011

  • Regularly managed approximately 60 diverse client accounts simultaneously
  • Served as liaison between client and company; established good relationships with them
  • Composed notices of discovery, representation and other correspondence
  • Coordinated scheduling of meetings, depositions, mediations, and other events

Education & Teaching Experience

Teacher, Administrator, Program Designer, Sylvan Learning Center, Raleigh, NC, Dec 2008 to Nov 2009

  • Taught students in 1:3 small group ratio on variety of academic subjects, heavily concentrated in reading and writing
  • Trained teachers and assisted with center management
  • Administered testing to students, designed education programs according to each individual plan for student and taught students various subjects in small group settings

Long-Term Substitute Teacher, Anchorage, AK, August 2007 – May 2008

  • Primarily taught 3rd grade classroom at North Star Elementary School
  • Assumed responsibility for various classrooms in elementary schools, as well as special education

Teacher, Program Designer, Sylvan Learning Center, Anchorage AK, June 2006 – July 2007

  • Taught students in 1:3 small group ratio on variety of academic subjects, heavily concentrated in reading and writing
  • Designed education programs according to each individual plan for student and taught students various subjects in small group settings


M.A. English, concentration in Technical and Professional Communications, 4.0 GPA
East Carolina University, Greenville, NC

  • Enrolled in online program for duration of graduate work; graduated with highest honors
  • Copy edited various print and electronic documents utilizing style guides
  • Researched social media methods and communication pertaining to business and civic models
  • Examined policy-related communication practices used by different industry, government, and non-profit organizations, particularly related to utility usage for businesses and consumers
  • Implemented use of color, graphics, and styles where appropriate in print and electronic documents
  • Performed editing and design tasks such as writing procedures and user guides, book designs, travel guides, poster and presentation materials; often creating multiple designs to present a few options
  • Assessed the usability of web design via comparative analysis, creation of a project plan, user interviews, content audits, card sort data, creating personas, composing sketches, and more
  • Designed and conducted a pilot qualitative study on users’ perceptions of products and user guides

Professional Communications Graduate Certificate, 4.0 GPA
East Carolina University, Greenville, NC

Paralegal Graduate Certificate, 4.0 GPA
North Carolina State University, Raleigh, NC

B.S. Elementary Education, concentration in English
East Carolina University, Greenville, NC

Professional Affiliations

Public Relations / Communications Accomplishments

Group Facilitator and Event Planner – Women’s Meetup Group, Raleigh, NC, 2009 to present

  • Organize and maintain the structure of approx. 300 professional women for multiple monthly events ranging from educational, professional and social events

Volunteer Marketing Team Member – Activate Good, Raleigh, NC, May 2014 to July 2014

  • Collaborate for effective social media strategy and marketing for community outreach

Key Caller Volunteer – Fort Richardson Army Base, AK, 2006 to 2008

  • Advocated for and maintained communication of news electronically via email, social media, and telephone for families of deployed soldiers


  • NC Notary Public, expired August 2016

As you may have seen, a number of brilliant people have recommended me! If you’re in need of assistance with content, communications, branding, writing, editing, content strategy, social media, and event or nonprofit planning, please consider scheduling a consultation to discuss how my portfolio experiences and services can meet your needs. I have a variety of interests and qualifications on my resume which may be useful to you and your business. I’m available to work with clients local to Raleigh, Durham, Cary, Chapel Hill and other cities surrounding the Triangle of NC, as well as clients in other states. My work can be done on-site or off-site. Please contact me to get started today!

*All content on this page is copyright Lindsay K. Saunders, May 2018